Mark, your AI trademark guideRoh my mark
Mark, your AI trademark guideR

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What your trademark is really worth

A trademark does more than put a ® next to your name. It can earn royalties, add to what your business is worth and give you the tools to stop copycats. These short articles explain how.

Mark waving beside a trademark registration certificate with a gold ® seal: nationwide rights, the ® symbol and a presumption of validity.Mark, your AI trademark guideRCERTIFICATE®Nationwide® symbolPresumed valid

Why register a trademark?

What a federal trademark registration adds over just using your brand name: nationwide priority, the ® symbol, legal presumptions and stronger takedowns.

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Diagram: the brand owner licenses the brand to a licensee under quality standards, and royalties flow back to the owner.Mark, your AI trademark guideRBrand owner®LicenseeLicense to use the brand$RoyaltiesQuality standards

Licensing your trademark

How trademark licensing works, what a license agreement covers, how royalties are usually structured and why quality control keeps your rights intact.

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Mark beside a list of business assets where the trademark is highlighted, next to a rising value chart.Mark, your AI trademark guideRBusiness assetsEquipmentInventoryCustomer list®Trademark

Your trademark as a business asset

A registered trademark is property your business owns. How brands are valued, sold, used as collateral and checked by investors and buyers.

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A registered brand protected by a ® shield, with look-alike names stopped.Mark, your AI trademark guideRLUMA®Your brand®LUMMALUMA+LÜMA

Stopping copycats

The tools a trademark owner has against look-alike brands: marketplace and social media takedowns, demand letters, customs recordation and opposing new filings.

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Three cards compared: an LLC name covers one state's business list, a domain covers one web address, and a trademark protects the brand name itself.Mark, your AI trademark guideRLLC nameOne state'sbusiness listDomainOne webaddress®TrademarkThe brandname itself

Trademark vs. LLC vs. domain name

Forming an LLC or buying a domain doesn't give you rights to a brand name. What each one does, and why a trademark is the one that protects the name itself.

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Guide

How to register a trademark in the U.S.

The full process in plain English: searching, classes, filing, examination and keeping your registration alive, with current USPTO fees.

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These articles are general information, not legal advice, and Oh My Mark is not a law firm. Oh My Mark is not affiliated with the USPTO.